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NBC Previews New Sitcom on Facebook, Not Hulu

NewTeeVee, Wednesday, August 12, 2009 12:15 AM

NBC posted an early look at the pilot of its upcoming sitcom "Community" online. But you won't find it on the NBC site, or even on Hulu, which is co-owned by NBC. The sneak peek is only for fans on Facebook. It's one of the first network programming premieres that the social network has hosted.

It is also a big switch from last year, when Hulu's relationships with its network parents made it the go-to place for first looks of the fall season. The NBC move seems to validate Facebook as a burgeoning video powerhouse.

Additionally, with Facebook -- as opposed to other sites - NBC will get fan additions, comments and reviews from real people, "not anonymous rabble-rousers looking to post 'U R Stooopid' a hundred times."

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social media, television

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