• Editor & Publisher, Thursday, August 13, 2009 10:11 PM

Journalism Online, the company that plans to help publishers monetize content, has signed 176 daily newspapers as affiliate partners. In total, more than 500 papers, magazines and other sites have agreed to join Journalism Online -- representing more than 90 million monthly unique users.

Publishing affiliates will be able to select their own pay models. Journalism Online is offering a variety of options, including technology that allows for micropayments, sampling, the ability to turn off the system at will, and the ability to convert users from micropayments to subscriptions. The executives of Journalism Online figure that by focusing on 10% of avid readers, on average a Web site would keep 88% of page views and 91% of ad revenue if it put in place a paid-content strategy.

Gordon Crovitz, co-founder of Journalism Online, has noticed a change in thinking among content providers over the past several months. "Every publisher we have met with is now seeking to generate revenues for online access, which is a huge shift in strategy," he says.

Read the whole story at Editor & Publisher »