• by September 22, 2009

No place for settling in to ways of doing things. Our own companies are client companies. We are all drinking from the fire hose. Stay current, stay open minded to new solutions. Favorite New Yorker cartoon, guy looking at his calendar, saying, "No, Thursday's out. How about never. Is never good for you?"

Be constantly on the prowl for ways to innovate because otherwise the world will move past you.

The brands that win will be those whose customers tell each other the best stories.

No one can claim to be the ultimate expert in social marketing because there is so much ground to cover.

Furthermore, we are living in a global economy. Many, if not all, of our all-stars could be world diplomats in their next careers. Global credentials will be a key to succeeding.

All-stars know that effectiveness trumps efficiency every time. They are changing marketing. That is the definition of a media all star.