The Dumbest Gag In PR

Self-proclaimed fat Jewish guy David Feingold is now the self-proclaimed hottest guy on Twitter. That's right -- while some people are creating philanthropies and social change tweetups the people behind HottestGuyonTwitter.com (David Feingold and his publicist) are appealing to our baser human needs, and that is to declare every social media tool an agent of senior superlatives. Well in lieu of that, they sought to poorly parody those baser human instincts.

The official statement tells us: "David Feingold, a 31 year old adonis from Los Angeles was named the Hottest Guy on Twitter in our poll. Granted we asked David Feingold and his mother, but in fairness to him he has 2 brothers she could have chosen from. Feingold was so excited to win after being named the Hottest Guy on Facebook just a few months ago."

He may be hoping that such a self-reflexive gag holds up a mirror to our hot-or-not fixations, but it's likely that Feingold is just hoping social media exposure will pave the way to a TLC reality show, slated right after "My Monkey Baby" or a guest spot on "Kate+8" as the gardener with a heart of gold.

What's weirder than this been-done-to-death spoof is the PR company behind it and Feingold: Your Promote. That's not even correct or understandable grammar. This is truly where we've ended up after traveling a path lined with The Kardashians, Big Brother, The Hills, and To Catch A Predator. Way to go, David. Wherever will you go from here?

Your Promote says in its 'release': "Feingold has once again risen to the top of the social media heap by being named the hottest guy on Twitter, upsetting such front runners as Ashton Kutcher and Diddy. (Kanye West did not interrupt the ceremony)." It goes on to say that Feingold will be featured in an upcoming "Play Girl" (which is, of course, defunct). And besides the bad -- and old -- jokes, sure the hold thing is meant in jest, but it's little more than a cry for attention.

hottestguyontwitter

3 comments about "The Dumbest Gag In PR".
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  1. Monica Bower from TERiX Computer Service, October 1, 2009 at 10:40 a.m.

    Impossible - no one has ever done anything stupid using twitter before.

    I suspect it took longer to research it for this story than it took for the guy to actually do it. Or is it just sour grapes? Kelly, you could easily proclaim yourself the hottest girl on LiveJournal, if you wanted to.

  2. Howard Brodwin from Sports and Social Change, October 1, 2009 at 1:09 p.m.

    Sorry but the hottest guy on twitter is actually:
    http://www.twitter.com/shitmydadsays

    Genius.
    ;-)

  3. Kelly Samardak from Shortstack Photography, October 1, 2009 at 4:54 p.m.

    monica! Live Journal! Hilarious. How dare you call out my sour grapes!

    Howard I think you're on to something.

    All - the weirdest thing is, it's not that people are sheep, it's that this publicity stunt/spoof is created on the assumption that they are. As if everyone's going to chuckle about it. It's laden with keywords too like that one guy and the other guy:)

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