This holiday season will likely be a lackluster one for online retailers, according to Gian Fulgoni, chairman of comScore, "I'd be delighted if the growth was around 5 percent, but I am worried that
we'll see it continue to go sideways for a while," he tells the Times' Bits blog. The fact is that even growth of 5% would be a significant reduction from past years. Prior to last year, when the
holidays arrived on the heels of the financial crisis, growth had been 20% to 25% each season. Last holiday season, however, sales fell 3 percent to $25.5 billion, marking the first negative holiday
season since 2001.
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