24/7 Media has selected Nielsen//NetRatings to provide Internet audience and advertising information throughout Europe. The three-year deal enables 24/7 Media to help its European client websites
develop their online business and to provide its advertising customers with comprehensive audience demographics. Nielsen//NetRatings will enable 24/7 Media to analyze user attitudes and behavior by
individual site, across specific markets, by content channel and ultimately across its entire European network. The package also enables 24/7 Media to monitor pan-European online advertising
campaigns. The information will be used by 24/7 Media to help its advertising clients develop targeted advertising campaigns, and to provide its European client websites with a service to analyze
trends, develop online strategies and control business growth.
