• MSNBC, Wednesday, October 14, 2009 9:29 PM

Jon Bon Jovi and his band are launching a partnership with the "Today" show and NBCU. On a string of weekly "Today" appearances through November, the group will discuss their lives and music, culminating with the band playing their hits live.

The effort is part of a new project by NBC Universal called "Artists in Residence," in which Bon Jovi will appear on multiple programs on NBC and its affiliated cable channels throughout the upcoming month. The band kicked things off by unveiling its new video, "We Weren't Born to Follow," this week.

With the music business changing dramatically in recent years, Bon Jovi says he's up for the novel approach of partnering with the network. "It's a different way of getting the message of the music out to the masses," he says.

Read the whole story at MSNBC »