Doubleclick's DART for Advertisers is a comprehensive Web-based advertising solution developed specifically for agencies and advertisers. DoubleClick is the first Internet ad delivery company to offer online marketers voice-enabled banner ads with Push to Talk.
With ITXC Push to Talk Service, DoubleClick differentiates itself from competitors by giving DART for Advertisers' customers the ability to voice-enable their banner ads. Push to Talk buttons in banner ads enable consumers to communicate with advertisers directly without leaving the Web site they are viewing.