• December 14, 2000

PowerAdz.com, a provider of Internet products and services to newspapers, announced that Pennsylvania-based Trinity Holdings, Inc. (THI) will publish the Internet editions of its 19 newspapers using Zwire!, the online business solution for newspapers from PowerAdz.com. THI's papers are the latest to join over 1,500 newspaper affiliates in the Zwire! Network.

THI publishes one daily, the Lisbon (OH) Morning Journal, 15 weekly newspapers, and three `shopper' publications (including the Pittsburgh Pennysaver) with a combined circulation of 789,800. Zwire! will allow THI to standardize the appearance and management of its sites on a single, outsourced publishing platform that features their local news and community information. It also provides THI's readers with access to a broad range of network content and offers more compelling online advertising opportunities to their local businesses.

To maximize its online revenue, THI will take advantage of PowerAdz' Local Market Revenue Program where online advertising specialists work directly with THI's sales staff to promote and sell its online advertising inventory to local businesses. The program, company officials say, offers a low-risk/high-return approach to helping newspapers leverage their strong local brand and advertiser relationships, and generate greater revenue from their online operations.