• Adweek, Monday, November 23, 2009 10:09 PM

Crown Imports has chosen independent Horizon Media's Los Angeles office for planning and buying chores across its portfolio. The assignment includes Corona Extra, Corona Light, Model Especial, Negra Modelo, Pacifico, St. Pauli Girl and Tsingtao. The company spent slightly less than $60 million on ads through the first two-thirds of 2009, per Nielsen.

A review for the media account began this summer. Ad chores had mainly been handled by Chicago-based independent shop Cramer-Krasselt and strategic and creative duties on Corona Extra will stay with C-K despite the media shift. Creature in Seattle has handled media chores on Pacifico; that agency will retain creative chores.

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