"It seemed like a no-win situation for AT&T," says Andrei Jezierski, a partner at marketing consultancy i2 Partners. "There's more than anecdotal
evidence that there's issues with their network, and making a big issue of it is counterproductive." Spokespeople for both companies confirmed the developments but declined further comment.
Consumer Reports rankings released earlier in the week put Verizon first in customer satisfaction and AT&T dead last among 50,000 respondents in 26 cities, writes Aaron Baar in MediaPost's Marketing Daily. Verizon scored above average on every attribute, he writes.
advertisement
advertisement