Nearly 10% of European adults have bought online, but Sweden is leading the way. According to Internet research firm Nielsen//NetRatings' "First Quarter 2001 Global Internet Trends" report, 26% of
Swedes who browsed online purchased something. Overall, NetRatings found that one in 11 adults made an online purchase. The report says that one in six European adults used the Internet for pricing or
product information on products and services.
According to Richard Goosey, chief of measurement science and analytics for ACNielsen eRatings.com, "half the Europeans who have browsed for
information during the past six months have purchased, with browsing to purchase rates highest in the United Kingdom, Norway and Sweden."
