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iPad, E-Tables Touted As Magazine Savior

  • Mediaweek, Wednesday, March 3, 2010 11:01 PM
Chris Anderson, the editor-in-chief of Wired praised the possibilities for the magazine industry with Apple's iPad and other future tablet-computer platforms at the 4As conference. Wired staffers have been working to create a tablet version of the title for six months, with the goal of having it ready in May.

Tablets offer impressive functionality, such as 360-degree views and iPhone-like screen sliding, plus collapsing and layering -- all of which make the user experience vastly more compelling than the Web, notes Anderson, who predicts the iPad will sell tens of millions soon and take "less than 10 years for it to become mainstream." Also, editors will now edit for print and tablets simultaneously.

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