People search engine PeekYou on Wednesday named Eric Ludwig as its new president and chief operating officer. Before joining PeekYou, Ludwig was the director of AOL's Search Engine Marketing program. Since 2007, he is credited with leveraging hundreds of millions of dollars in search spends to drive growth and engagement at AOL sites like MapQuest, Moviefone, and AOL News.
According to PeekYou, its present database contains records for over 230 million people. The information it collects about specific individuals includes real name, age, sex, physical address, e-mail address, online aliases, photos, blogs, personal profiles on popular Web sites, interests, schools, and work history. --Gavin O'Malley