"For us, a candidate's passion for or natural propensity toward our six brand
attributes indicates they'll fit in with our culture, help amplify our brand to all stakeholders and ultimately possess the fire to bring it the VJ way, like we want and need them to every
day," Vaughan writes.
She backtracks a bit at the end -- traditional criteria can come in handy just like that grey suit may have its place -- but says that people who have the ability to deliver your brand promise is what will help you stand out and thrive in good times and bad.
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