Metamail, a provider of email marketing technologies, has been named a Channel Partner and official reseller of DoubleClick's DARTmail platform. Through this distribution agreement, Metamail will use
DoubleClick's DARTmail platform to create and send personalized and individually targeted messages on behalf of its client base. Metamail applications include branded direct marketing email campaigns,
automated response systems, bill presentment and newsletters, just to name a few. Clients will also be able to choose the format of their email messages, including plain text, AOL, HTML, or Metamail's
own rich-media message format.
