• The Wall Street Journal, Thursday, April 8, 2010 11:21 PM

Oprah Winfrey plans host an evening show on her new cable network. The aptly named "Oprah's Next Chapter," an hourlong show, will probably debut late next year. Winfrey's new show, which could air as many as two or three times a week, will take her out of the studio setting that has been her home for nearly 25 years and follow her around the globe. The larger task will be taking advertisers and viewers along to the new Oprah Winfrey Network, or OWN.

She faces competition, like NBC's "The Biggest Loser," CBS's "Undercover Boss" or Fox's "American Idol." The new show is one of more than 12 programs that OWN has lined up for its scheduled debut on Jan. 1. A 50-50 joint venture between Ms. Winfrey's Harpo Inc. and cable programmer Discovery Communications. But as broadcast TV has sagged, so has Oprah's audience. Her weekday show averaged about 6.7 million viewers so far this TV season, according to Nielsen Co., down from more than 10 million in the 1990s.

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