Personalized rich media email marketers Dynamics Direct introduced a groundbreaking campaign Performance Guarantee program today, which, as they put it, makes it virtually risk-free for marketers to
deploy a rich media email campaign. The program guarantees that a Dynamics Direct rich media email campaign will enjoy double the response rate (as measured by click-through) of a text or HTML control
group. The guarantee applies to retention or house-list campaigns only.
- Masha Geller
