• August 10, 2001

According to daily overnight analysis from Nielsen//NetRatings, Wednesday's traffic to Travelocity skyrocketed 74% at-home, propelled by American Airlines' special one-day promotion offered in conjunction with Yahoo! Travel.

Daily traffic to Travelocity spiked to 436,000 unique visitors on Wednesday from Tuesday, while jumping 45% as compared to the previous Wednesday a week ago.

"One-day promotions can be very effective in attracting potential customers as the time sensitive call-to-action drives consumers to respond immediately," said Lisa Strand, director and chief analyst at NetRatings. "We're seeing an increasing number of traditional offline brands experiment with online promotions to drive new business. These partnerships between established brands and online powerhouses are proving to be quite fruitful."