Dan Leahy, currently editor-in-chief of Expert Gamer, will serve as the editor-in-chief of GameNow. GameNow will focus exclusively on games that are appropriate for the 10-16 age range and won't carry M-rated ads or put M-rated games on the cover.
GameNow is slated for a monthly publication schedule, with a circulation of 150,000 and a cover price of $5.99. The first issue of GameNow will close on September 5. A four-color monthly ad in the magazine will be $5,900. A one-time black-and-white ad will be $4,720.