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'New York Observer' Launches Reporter Bonuses For Web Traffic

  • The AWL, Thursday, May 6, 2010 12:47 AM
The weekly New York Observer is offering bonuses to print reporters that increase Web popularity and traffic. It does not apply to Web employees of the paper. There are five categories, each with their own cash bonus, and each category will have a first and a second place award each month. The trial period is for May, June and July. The categories are: pageviews, number of posts, new Twitter followers, number of comments and external pickups.

The first place will pay $500. The second place will pay $300. There is a $2,500 cap per employee in total awards. This means that one employee can sweep each month; but also there is a caveat that the same employee cannot win in consecutive months. The bonus pool is $48,000. The 23-year-old newspaper has been majority-owned by Jared Kushner since 2006.

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