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Cool TV Launches With Music Format

TVNewsCheck, Tuesday, May 11, 2010 9:50 PM

TV stations interested in multicasting have many networks to choose, offering everything from Spanish-language programming to popular movies. Now there's one more -- the Cool Music Network -- an eclectic music video service cutting across genres like the Jack FM radio format. Journal Broadcast Group is running the network on three stations and plans to add it to its remaining stations soon. Sinclair Broadcast Group has also cut a deal to roll it out on 34 stations starting June 1.

The Cool TV hopes to succeed by leveraging the company's "on-location, on-demand" business of selling recordings of concerts to fans as they leave concert venues. That business gives the network proprietary content and local presence -- a key to its broadcast-centric business plan. There are 115 million or so TV homes in this country and our plan says within three years we're going to try to get to 90 million of them.

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