• by September 5, 2001

MeasureCast, Inc., the provider of next-day Internet Radio audience size and demographics data, today reported that Internet radio listening dipped slightly last week in advance of the Labor Day holiday weekend, pushing the MeasureCast Internet Radio Index down 2% - the first drop in six weeks. Still, listening to radio on-line has more than doubled since January.

Friday, August 31, the day many people began their holiday, was the weekday with the least Time Spent Listening (TTSL) to streaming radio stations. The weekly MeasureCast index tracks the total number of hours streamed by on-line broadcasters, and is a representation of the trend in TTSL across a spectrum of stations measured by MeasureCast.

Last week, 15 of the MeasureCast Top 25T Internet radio broadcasters enjoyed an increase in audience size, or Cume, over the previous week, and 14 stations streamed more hours of entertainment. MEDIAmazing.com continued its reign as the leading streaming radio broadcaster, while London-based Virgin Radio was the leading terrestrial broadcaster streaming. Fifteen of the Top 25, and 8 of the top 10 stations were Internet-only broadcasters.

New to the MeasureCast Top 25 was 13th ranked WEEI-AM 850, a Boston Sports Talk station owned by Entercom and streamed by StreamAudio.com.

Other facts for the week of August 27 - Sept. 2: -· 81% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific. -· The peak listening hour was 11 a.m. Pacific (2 p.m. Eastern), with 8.75% of the day's listening. -· 10% of the week's TTSL occurred over the weekend. -· The peak listening day was Monday, August 27 with 20% of all TTSL occurring on this day. -· The largest single age group listening to Internet radio last week: 25-34 year-olds (30%). -· 56% of listeners were under 35; 26% were younger than 25, and 7% were over 55. -· 70% of listeners were men; 30% were women. -· Top streaming nations include the United States, the United Kingdom, Canada, Japan, France and Mexico. -· 31% of U.S. listeners were from the South, with the Western U.S. accounting for 29%.