Online Shopping History Repeats

History Repeats

Greenfield Online's latest Digital Consumer Shopping Index, released on 3/20, shows that for 10 consecutive quarters (ending in December, 2000) more than 60% of U.S. online consumers have made at least one purchase on the Web within a previous 90-day period.

Comparisons of Online Purchasing

Purchased Something
4Q 2000 - 72%
4Q1999 - 69%
4Q 1998 - 65%

Women purchase online at a slightly higher rate than men (73% vs. 71%). Those with household incomes of $50,000 and above are more likely to purchase online (81%) than consumers with household incomes under $50,000 (64%).

64% of those who have "window shopped" for products online in the past 90 days say they have read Internet advertisements while surfing. Just over 50% say they do not click on ads, while others click on half or more.

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