An item in the June 24th edition of
Online Media Daily("HUGE, Pepsi Get Bronzed At Cannes")
reported that PepsiCo and its digital agency HUGE won a bronze award during the 2010 Cyber Lions awards in Cannes, France this week for the widely acclaimed "Pepsi Refresh" campaign. The primary
agency on that campaign was TBWA/Chiat/Day, not HUGE, according to the Cyber Lions submission. There were two Grand Prix winners announced: DDB Stockholm, Sweden, for Volkswagen's "Bluemotion
Technology" campaign; and Wieden+Kennedy, Portland, OR, for Nike's "Livestrong Foundation" campaign.