Addendum: TBWA/Chiat/Day/ Primary Shop On Cannes Winning Pepsi Refresh Campaign
Jun 25, 2010, 8:08 AM
An item in the June 24th edition of Online Media Daily ("HUGE, Pepsi Get Bronzed At Cannes") reported that PepsiCo and its digital agency HUGE won a bronze award during the 2010 Cyber Lions awards in Cannes, France this week for the widely acclaimed "Pepsi Refresh" campaign. The primary agency on that campaign was TBWA/Chiat/Day, not HUGE, according to the Cyber Lions submission. There were two Grand Prix winners announced: DDB Stockholm, Sweden, for Volkswagen's "Bluemotion Technology" campaign; and Wieden+Kennedy, Portland, OR, for Nike's "Livestrong Foundation" campaign.