• The Wall Street Journal and Business Insider, Monday, July 12, 2010 12:51 PM

During Allen & Co.'s Sun Valley mogul fest last week, Eric Schmidt was just giddy about the promise of "interactive video ads," reports The Wall Street Journal. "Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages," The Journal reports.

"That means they could allow Web users to watch a video, leave a comment and see real-time updates within the ads that are more customized to their interests." Furthermore, Schmidt tells The Journal he has pushed Google's ad team teams to think about the potential for such ads, which he suggested would eventually become widespread. According to Business Insider, "Google is still casting around trying to find another revenue stream that will carry the company now that search is maturing." Translation: The search giant is getting desperate.

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