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Gannett Getting More Local

  • B&C, Monday, August 9, 2010 10:52 PM
Gannett reported a 20% revenue increase in its broadcasting division for 2Q, with "very positive revenue trends" at its TV stations perking up the multifaceted media giant, according to Chairman/ CEO Craig Dubow. Gannett owns 23 stations, and recent deals with Yahoo on the ad side and DataSphere on the content side further expand its reach. Gannett Broadcasting President Dave Lougee spoke with B&C Deputy Editor Michael Malone about what makes the Gannett stations, including KUSA Denver and KSDK St. Louis, among broadcasting's best.



Lougee defines a Gannett TV local prototype as "a culture of quality, local innovation and local civic responsibility. The stations are populated by people who are smart and aggressive business people and who are passionately committed to their communities." He also sees mobile DTV as a substantial revenue stream in future. "The ability to maximize revenue is a function of doing good business planning on the front end. We've been an advocate from the beginning of it being a large-scale ecosystem play, as opposed to unilateral group efforts."

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