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Pandora Adds Genre Stations

Popular music recommendation engine Pandora on Tuesday debuted station-creation based on musical genres, instead of just bands or songs, reports ReadWriteWeb. "With the new feature, you don't need to think of the type of music you want to hear, pick the band you think best represents that music, and then hope that Pandora feels the same way. Instead, Pandora will let you choose from more than 100 channels and 'micro-genre stations,' which the company say are already a big hit." According to Pandora, channels like "Today's Country" and "Today's Hip Hop and Pop Hits" are already on the top 100 "most frequently listened to stations" on the site. But, don't worry. The channels will still allow for personalization with the familiar "thumbs up" and "thumbs down" buttons letting users shape the type of music they want to hear.

Michael Zapruder, a "senior music curator" with Pandora, tells ReadWriteWeb that the feature has been the subject of many requests. "Our listeners have been telling us for a while that they'd like an easy way to start a station from popular genres with the option to personalize the station from there," Zapruder says. "We wanted to find a uniquely Pandora way to address this consumer need so we created a number of genre stations that are carefully seeded with relevant songs and constantly refreshed with new releases."

Read the whole story at ReadWriteWeb »

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