ValueClick Inc. has landed a major ad-serving technology contract in the U.K. shortly after launching MOJO technology sales efforts in that market. A subsidiary
of the advertising giant Dentsu, cdp-travissully, will use ValueClick's proprietary MOJO technology to serve all of its clients' online advertising campaigns. Effective immediately, the agreement
enables cdp-travissully clients, including Dell, one of the U.K.'s largest online advertisers, to utilize the numerous benefits such as real-time tracking and reporting of MOJO AdServer. ValueClick
has launched MOJO in Europe following the successful completion of its merger with advertising technology provider Mediaplex finalized on Oct. 19, 2001.
- Adam Bernard 
