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Google Starts TV Service This Fall

Reuters, Tuesday, September 7, 2010 10:42 PM

Google Inc will launch its service to bring the Web to TV screens in the United States this autumn and worldwide next year, says CEO Eric Schmidt. The service, which will allow full Internet browsing via the television, would be free, and Google would work with a variety of program makers and electronics manufacturers to bring it to consumers.

Sony said last week it had agreed to have Google TV on its television sets, and Samsung has said it was looking into using the service. The announcement comes less than a week after rival Apple unveiled its latest Apple TV product and will intensify a battle for consumers' attention and potentially for the $180 billion global TV advertising market. The world's No.1 search engine is hunting for new revenue opportunities as growth in its core Internet business slows.

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