• B&C, Monday, September 13, 2010 10:36 PM

The round of freshman first-run and off-network offerings being introduced to stations this fall exemplify syndication's new paradigm: pre-branded, economically produced shows that can make a splash without costing a fortune.

This fall, five first-run shows, three from major distributors, are premiering. Both Sony's Nate Berkus and CBS Television Distribution's "Swift Justice With Nancy Grace" fit that model. That's also why syndicators and stations are taking their chances with three off-cable shows, NBC Universal's "Real Housewives," MGM's "Cash Cab" and Debmar-Mercury's "E! True Hollywood Stories" -- viewers know them and they are already produced.

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