Tuning In Christmas Music Online
Cablemusic Network's Christmas Classic station drew 5,486 on-line listeners who listened to more than 19,000 hours of holiday tunes - up from 11,930 hours the week before.
The company's Christmas Rock station attracted 1,307 people who listened for a total of 1,738 hours – up from 1,198 hours the previous week. And its Christmas Jazz station had 134 people listen for 244 hours - up from 112 hours a week earlier.
The availability of holiday music did not mean more people listened to Web radio than did the previous week.
In fact, the weekly MeasureCast Internet Radio Listening Index, which tracks listening to Internet radio stations measured by MeasureCast, dipped 10% to 282 during the week beginning November 12, which was Veterans' Day, and a holiday for many people. Two straight weeks of on-line listening declines were preceded by seven consecutive weeks of increases in Internet radio listening.
The weekly MeasureCast Top 25 ranking (based on Total Time Spent Listening) saw MEDIAmazing back in the top spot, trading places with WQXR-FM. Jazzfm.com held steady in second place.
Other facts for the week of November 12 - 18
- 81% of all listening occurred between 5 a.m. and 5 p.m. Pacific.
- The peak listening hour was 11 a.m. Pacific, with 9% of the day's listening.
- 10% of the week's TTSL occurred over the weekend.
- The peak listening day was Tuesday, Nov. 13, with 19% of all TTSL.
- The largest age group listening to Internet radio: 25-34 year-olds (29%).
- 56% of listeners were under 35; 27% were younger than 25; 7% were over 55.
- 70% of listeners were men; 30% were women.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Tuning In Christmas Music Online"
Leave a Comment