The American Marketing Association's
website has become the most popular online destination for marketing professionals just 3 months after its initial
launch. The AMA's site, which features extensive content that can be customized to users' individual interests, delivered over 5.3 million page views during the month of November according to
Webtrends. Nielsen/NetRatings noted that the average user spends over 15 minutes per visit, which is 67% more than the average for all Internet web portals.
