Prices as low as $5, $10 and $15 are slapped on playthings already available for consumers' shopping pleasure. Among the anointed products are Barbie potty training pups for $10 (was $17.97); Monopoly
for $10 (was $12) and Bakugan brawler packs for $15 (was $21.76).
"We have conducted ongoing focus groups throughout the year to ensure that we stock our toy shelves with toys that'll make kids scream with delight at low prices that'll make parents smile," says Laura Phillips, the retailer's svp toys and seasonal merchandising.