Commentary
As Television Commercials Get Shorter, Value Of Digital Grows
- by Joe Marchese , November 2, 2010
The television commercial is shrinking. Don't worry, this is not a television-bashing session. After all, it was only a couple columns ago I wrote "Why Television Is Still King." And it is. But the television commercial is still shrinking,
literally. According to Nielsen, the number of 15-second television …
Absolutely. Unfortunately the ad and marketing community has not yet learned to utilize existing technology to engage the viewer in the ad/marketing/sales space. The trend is inevitable, but the adoption and take up are slow.