• Billboard, Wednesday, November 3, 2010 12:29 PM

As part of a broader effort to reshape the music biz, Apple has hired Elliott Peters, Warner Music Group's senior VP and head of digital legal affairs, reports Billboard. Next month, Peters will take on the role of corporate attorney director for iTunes Europe and Internet services, based in Luxembourg, where he'll be expected to manage the European legal team for iTunes and MobileMe services, according to an internal memo obtained by Billboard. Despite the unrivaled success of its iTunes music store, Apple is still trying to crack the streaming media code.

Music labels have reportedly resisted Apple's attempts to move its music service to "the cloud," as they believe that such a change is not permitted under current licensing deals. In 2000, Elliott left Shearman & Sterling to take on an M&A role in WMG's legal department where he worked on what the company calls "a number of important corporate transactions regarding Columbia House Music and Video Clubs, Word Entertainment and Warner Bros. Publications." In 2003, Elliott became WMG's first digital lawyer.

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