Circuit City Stores announced it will be the official sponsor of the Bowl Championship Series (BCS) national championship trophy that is awarded to the winner of the BCS national championship game
each year. The first official "Circuit City Trophy" to the winning team on January 3, 2003, at the Fiesta Bowl in Tempe, Ariz. The 37-pound Waterford(R) Crystal football. Men between 25 and 49 make up
the largest percentage of Circuit City's customer base. Throughout the year, the retailer's marketing expenditures include a considerable commitment to sports advertising and sponsorships.
