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New Syndie Show Targets App Lovers

Mediaweek, Wednesday, January 5, 2011 11:19 PM

A new nationally syndicated program designed to enlighten viewers about the many splendored glories of smartphone apps is popping up on TV screens this week, reaching some 92 million households in nearly all major markets. The brainchild of mobile-video pioneer Frank Chindamo and the Emmy-winning creators behind the tabloid TV staples "A Current Affair" and "Hard Copy," "The Mo Show" is a weekly 30-minute syndie offering reminiscent of G4's "Attack of the Show."

Each installment will introduce viewers to some of the coolest and most useful apps for iPhones, Androids and the like, as the hosts survey an array of offerings from software developers and publishers. The show's distribution agreements have made it available in nearly all of the top DMAs, including New York, Los Angeles, Chicago, Philadelphia and Dallas.

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