Bigfoot Interactive, the provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the appointment of advertising and media veteran
Michael Lotito to the company’s board of directors. Lotito’s distinguished career is marked by tenures at some of the world’s largest advertising and communications agencies, including Ammirati &
Puris, McCann Erickson, Benton & Bowles, MediaPort and Initiative Media North America. Versed in all aspects of integrated marketing, Lotito has driven significant business growth and improved
operational processes through visionary leadership, strategic direction and consultancy services for leading companies such as Bell South, The Walt Disney Company, E-Trade, Yahoo!, Unilever and Home
Depot.
