Viewership of Spanish-language broadcast TV has grown 127% in New York in the past three years according to new Nielsen Station Index (NSI) figures. During the just completed November 2002 sweep (Oct.
31 - Nov. 27, 2002) New York's three Spanish-language broadcast TV stations averaged a combined 3.4 Nielsen Station Index rating. That's a 127% increase over the 1.5 NSI combined average that two
Spanish-language broadcast TV stations averaged in the corresponding period in 1999. A third broadcast TV station WFUT, joined New York's Spanish-language ranks in January 2002. Ratings for the
traditional market leader, Univision 41 (WXTV) are exemplary of the growth. In the November 1999 sweep, Univision 41 averaged total day viewership of 1.2 NSI. That grew to 1.8 NSI in the November
2002 sweep, a gain of 50. WWOR/9 scored 1.7 NSI during the November 2002 sweep.
