Underscore Marketing LLC, the cross-platform media consulting firm founded by Tim McHale and Tom Hespos in June, today announced the addition of six new clients to its roster, as well as the
appointment of three new executives to its management team. Marketing firms Brand Entertainment Studios, JEMC, Inc. and CMG Communications have all engaged Underscore to provide media planning, buying
and relationship stewardship services. In addition, Norelco Consumer Products Company, a division of Philips Electronics North America Corporation and Sudden Industries have both selected Underscore
to provide media consulting and analysis duties for their brands. In addition to these new media clients, DoubleClick, Inc. has engaged Underscore to provide training services for its sales and
product development teams. In addition, Jim Meskauskas joins the Underscore team as chief strategic officer. Meskauskas was formerly with Sharpe Partners where he served as Media Director. Eric Porres
joins Underscore as its director of operations from Fortune.com, an AOLTW Company where he was director of production. Denise SooHoo joins Underscore as director of media services. Hespos, McHale and
Meskauskas are regular MediaPost contributors.
