The financial firm got the nod from readers of NYSportsJournalism for alliances with the NBA, ESPN, and NCAA and programs with schools, communities, sports fans and consumers. The financial
institution is the first Grand Sports Marketer of the Year for NYSportsJournalism, which is heading into its third year of life. After BBVA, in alphabetical order, are Amway, CBS-Turner, Discover
Financial Services, ESPN, Papa John's, Phillips-Van Heusen, Subway, Visa and Vizio.
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