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Advertisers Playing Shell Game As Super Bowl Approaches

Fox's Super Bowl broadcast is still sold out, but advertisers are shuffling their positions and commitments as the game approaches. The changes put Groupon into the game because another advertiser gave up a slot. Pizza Hut, meanwhile, is out of the game proper and will instead advertise during the pre-game show. Mars, meanwhile, has shifted its ad commitment for Snickers to the second quarter from the third.

Read the whole story at Advertising Age »

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