• Triple Pundit, Thursday, February 10, 2011 10 AM

Money blogger Andrea Newell points out that women make up 85% of consumer purchasing decisions. And, she writes, a 2009 study said 23 million women read, write or comment on blogs.

She says that, although Jennifer Mendelsohn's article in the New York Times, "Honey, Don't Bother Mommy. I'm Too Busy Building My Brand," dismisses mommy bloggers as self-promoters, bloggers are where marketing dollars are going. Newell points to an eMarketer estimate that advertising on blogs will top $746 by 2012. Pepsi, ConAgra and Wal-Mart are some of the big players tapping moms through digital influencers, she writes.

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