- USA Today, Friday, February 11, 2011 10:45 AM
Brands turning to social media for V-Day include Mattel, Victoria's Secret and CBS. Mattel's effort is an attempt to get consumers to use Facebook and Twitter to vote on whether Ken should get back
together with Barbie. Victoria's Secret is doing viral e-Valentines and CBS, to promote "Mad Love," has a virtual gift app on Facebook that lets users send virtual hearts with a "Mad 4U" message.
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