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Google Says This Year Is Mobile's Moment

The Financial Times , Friday, March 4, 2011 10:15 AM

Matt Brittin, who head's Google's operations in the U.K. and Ireland, says that mobile advertising's slow progress is going to be a thing of the past starting this year. Speaking at FT's Digital Media Conference this week, he said that over the next three years mobile will prevail in markets where there is no landline access to the web.

He said a billion people already access the mobile Internet. Other members of the panel on which Brittin spoke had other feelings about mobile ads. "I have a skepticism because it's interrupting consumers when [they] don't want to be interrupted," said William Eccleshare, CEO of Clear Channel International. Jeff Levick, president of global advertising and strategy at AOL said mobile ads won't take off until mobile Internet speeds match those of desktop computers.

Read the whole story at The Financial Times »

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