"Forget about the typical website: Go mobile first." That's the advice media consultant Frédéric Filloux gives to two French journalists "about to resuscitate a fairly well-know trade
journalism brand, planning to go mostly online - and marginally on dead trees."
By creating a mobile app for a niche audience, these entrepreneurs can even charge for content, adds Filloux in a
fascinating -- and, we think, practical -- case history.
Read the whole story at Le Monde Magazine/Monday Note »