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Mobile Plus Print: New Formula For Trade Pub Revamp

"Forget about the typical website: Go mobile first." That's the advice media consultant Frédéric Filloux gives to two French journalists "about to resuscitate a fairly well-know trade journalism brand, planning to go mostly online - and marginally on dead trees."

By creating a mobile app for a niche audience, these entrepreneurs can even charge for content, adds Filloux in a fascinating -- and, we think, practical -- case history.

Read the whole story at Le Monde Magazine/Monday Note »

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