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'Glamour' Bridges Gap Between Mags And Mobile

Glamour magazine's new iPad app is a sort of advertorial with interactive features. The four-episode series, "Glamour Girls," allows viewers to pause the action, "Shop the Looks," and go directly to Gap.com to buy a character's outfit.

"The idea behind the series was to integrate a sponsor's products seamlessly into Glamour content -- something far more difficult to do in the print magazine for both logistical and ethical reasons," writes Jeremy Peters on The New York Times' Media Decoder blog.

Read the whole story at The New York Times/Media Decoder »

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