Glamour magazine's new iPad app is a sort of advertorial with interactive features. The four-episode series, "Glamour Girls," allows viewers to pause the action, "Shop the
Looks," and go directly to Gap.com to buy a character's outfit.
"The idea behind the series was to integrate a sponsor's products seamlessly into
Glamour content
-- something far more difficult to do in the print magazine for both logistical and ethical reasons," writes Jeremy Peters on
The New York Times' Media Decoder blog.
Read the whole story at The New York Times/Media Decoder »