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Washington, D.C., Gets Recondite In Effort To Reach Policy Geeks

"We Don't Make UAV's" says one ad on a D.C. bus. The ads are meant to reach federal budget wonks whose idea of beach reading might be "Government Executive" or "Government Computer News." The ads, on media like WTOP-FM, Washington's news, traffic and weather radio station, are meant to target government procurement officers and program managers as they're stuck in rush-hour traffic. One says "Agencies demand provider diversity on networks on WITS 3 and GSA Schedule 70," says one radio ad, set to dramatic music. "Level 3 delivers it!"

Read the whole story at The Wall Street Journal »

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