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Study: Attention Flags For iPad Mags

The interactivity that tablet devices bring to magazine reading is not always a good thing because it often takes readers away from the publication itself, according to a study done by publisher Bonnier and its ad agency CP&B.

Readers of iPad magazines are "actually bouncing around a lot more than we thought," said Megan Miller, research and development program director at Bonnier, in an Ad Age report on the study.

Read the whole story at Advertising Age »

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