The interactivity that tablet devices bring to magazine reading is not always a good thing because it often takes readers away from the publication itself, according to a study done by publisher
Bonnier and its ad agency CP&B.
Readers of iPad magazines are "actually bouncing around a lot more than we thought," said Megan Miller, research and development program director at Bonnier,
in an
Ad Age report on the study.
Read the whole story at Advertising Age »